Creating content and expecting your target audience to reach you is a vague attempt. In order to succeed with content marketing, you must follow a strategy. The most important elements to keep in mind while creating marketing content for your business are the target audience; your business objectives; and strategies to promote the content you created. Other than these, you must have the knowledge of what is trending in as the latest “Content Marketing Strategy Trends” in the current year.
Here are 5 important Content Marketing Strategy Trends for 2017. Check them out!
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Brand Story
One of the most important tools in content marketing is the brand story. A brand story is much more than just a narrative content available on the company’s website. It should be a true and believing tale for the audience.
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Brand Awareness
Today, in this world entangled between different social media platforms, creating brand awareness is very convenient. Businesses need to be more interactive with the audience and make the people aware about their products and services. This can be achieved by creating social pages and blogs that keep the audience informed and up-to-date always.
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Effective Research/ Original Content Data
Seeing is believing. Same applies to marketing strategies as well. Companies that make use of original or research data for marketing have been seen to perform much better. The other content formats that can be utilized are infographics, blog posts, customer reviews etc.
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Sales Success Metric
Businesses need to set goals and utilize tracking metrics in order to succeed in the market. Otherwise, all the efforts of the content marketing will be just a waste of time and money. An essential tool to analyse the success of content marketing is to check out the sales. This will help you understand the performance of content marketing.
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Promotion Tactic or Paid Advertising
Content needs to be promoted for efficient marketing. Else, it will be ignored. According to surveys and reports, paid advertising was considered to be the best tactic for content promotion. Paid advertising was used by almost 71% of marketers in the survey. The other tactic was organic social media posts that were up to 70%. Also, traditional marketing constituted around 69% of the survey and email newsletters were used by about 63% of the marketers. Few businesses used events for advertising that was around 62% of the marketers.
The Content Marketing Strategy Trends discussed above are framed after considering research studies. Hence, these are the practical tips for the latest Content Marketing Strategy Trends. In order to survive today’s competitive market, you need to understand these. Hope you liked reading this post. Share your feedback and comments in the comment box below.
