SEO, or Search Engine Optimisation, is the process that helps you get your website to rank at the top in every search engine or what is commonly called as natural or organic search results. Alternatively, it helps you get more traffic to your web page. A website without SEO lacks the right kind of visibility it should have to reach the audience.
SEO is basically of two types, i.e. On-Page SEO and Off-Page SEO.
On-Page SEO techniques basically deal with all possible tools you can apply to your website to get it ranked at the top. It can include working on the page titles, internal linking, meta-tags, and page descriptions, etc. This is like working On page.
Off-Page SEO deals with techniques that can be used get better ranking in the search engines. The tools that can be used for OFF page SEO can be anything like social media, article submission, forum discussions and blog posts for marketing, etc.
Let’s discuss the following 8 On-Page SEO techniques that can be implemented on your website to get better ranking and increase traffic to it.
The most important SEO aspect is the page title. It is recommended to put a relevant title to each page and post uniquely.
A Meta description is required to put for each post/page on your website, so include all relevant and related keywords in it.
Inserting your target keywords in the form of meta-tags for the web pages is always effective. Make sure you insert them properly before posting any article.
Shorter URLs with the main keyword included in it are considered to perform better in search engines. Try using URLs that are search engine friendly.
Making use of short paragraphs in your content is a good way to keep your content readable. You are highly suggested to use the heading tags (H1, H2, H3, ..) for each subheading. Make sure that the headings are keyword rich for better SEO.
The correct keyword density in your content is vital for SEO. Do not excessively use the keywords as it may lead to getting banned from search engines. It should be something around 2%-5% for best results.
Images are always a great way of conveying unspoken words. Making use of images in your web content helps your site have a more appealing appearance and improve your website SEO. Use ALT attribute (image name/title) for your images and try adding “Alt Text” and “Descriptions” for your uploaded images and enhance your site’s SEO.
Linking your website to other websites is the best SEO method, but this does not lessen the importance of doing internal linking within your website. Associating your pages via internal links is an efficient way to enhance your site’s SEO. It helps the visitors to navigate easily around the different pages of your site and get to know about your company’s offerings. It also aids in building the relevancy of a webpage to related keywords which help to increase the Google Page ranking.
There are a number of different methods that you can use to improve your internal linking structure. The main being; content links and permanent navigation links.
These On-Page SEO techniques are surely going to be useful to you. Try implementing them on your site and get better ranking of your website/webpage in search engine result pages.